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 “When Coldwell Banker Residential Brokerage in Los Altos, Calif., looked at nearly 2,800 properties in eight U.S. cities in 2004, they found that the staged homes, on average, sold in half the time that the non-staged homes did. The sellers with staged homes ended up with 6.3% more than their asking price, on average, while sellers with non-staged homes sold for 1.6% more than the asking price.”
USA Today
“‘Staging’ results in faster sale, richer price”
October 2006



“In an increasingly competitive home market these days the old real estate adage “location, location, location” is taking on new meaning.  [Staging] usually makes a difference between a sale and no sale.”
Pleasanton Weekly
“Home Staging Proving Crucial to Sway Buyers”
October 2006
“In a faltering market you need to stand out.  That’s where something called staging comes in—that is, sprucing up your home in a way that encourages prospective buyers to envision themselves living there.”
Fortune Magazine
“10 tips for Today’s Market”
May 2006



“Think twice before committing to expensive home renovations to up the market value of your home at sale time…instead…stage your home to make it more attractive to buyers.”
Contra Costa Times
“Money Saving Tips can Pay Off”
February 2006


“Updating furniture and interiors can pay off when it’s time to sell your home.”
San Francisco Chronicle
“Setting Up to Sell”
April 2007